The Money Question Should You Include Prices in Your Marketing Materials - The Writers For Hire

THE MONEY QUESTION: SHOULD YOU INCLUDE PRICES IN YOUR MARKETING MATERIALS? Should businesses include prices on their marketing materials, landing pages, websites, etc? One school of thought says no – get customers in the door with free offers or discounted pricing, then, once they understand the value of the product or service, hit them up with the prices. That theory can work †¦ sometimes. But hiding prices can often have the opposite effect on consumers, especially online buyers. I’m going to illustrate one reason why hiding prices doesn’t work for me. It starts with a personal story about trying to buy a magazine. Why I Didn’t Buy a Magazine Subscription Last week I was reading the online version of an industry publication (I won’t say the name, but it’s a very genre-specific writing magazine). I liked one of the articles so much that I decided right then and there that I wanted to buy the print subscription. So I clicked on the â€Å"Subscribe† button. The next page that came up was a registration page. I looked all over the registration page for the price of a 1-year subscription. Nada. I clicked back a page and looked for a price. No luck. I turned to the â€Å"FAQ† page, thinking that maybe pricing options would be available there. Still nothing. It seems that, before I could find the price of the magazine and make an informed decision about whether or not to buy, I had to register with my name, email, and mailing address first. Then, presumably, I would be taken to a checkout page where I’d input my credit card info. In short, that particular publication lost my business. I gave up without buying my subscription, and I haven’t regretted it since. I was frustrated that I couldn’t find a price ANYWHERE on the website and nervous, too: while most magazines cost around $25 for a year’s subscription, I know all too well that some magazines can cost upwards of $100. Plus, I didn’t want to add my name, email, and mailing address to the company’s marketing database (and endure the many emails and postcards that were sure to follow) if I didn’t know if I could afford to subscribe to the magazine in the first place. The Consumer Dilemma About Pricing Should you include your prices †¦ or not? In most instances, there aren’t a lot of ethical problems with underscoring your prices. But there are plenty of reasons why hiding your prices can hurt your conversions for potential customers. Here are four of the reasons why I opted not to buy when I couldn’t find a price: If there’s not a price, I probably can’t afford it. This was my very first thought about the magazine – there must be a reason they don’t want me to know the price. Were they scared that I’d suffer a bad case of sticker shock? Is their magazine priced way above their competitors? I really can’t say, but my general mentality is this: People who opt in to buy something must have tons of disposable income, or they don’t care about their money. I’m neither one of those. By not including any prices, this magazine alienated me, made me hyper-aware of my bank account balance. Newspaper headlines started flashing in my mind: unemployment, foreclosure, bankruptcy. I became a nervous, self-conscious consumer, and ultimately decided to hold on to my money instead of spending it. The company must be hiding something. I’m all about transparency – especially in this day and age, when my consumer confidence in even the largest and seemingly trustworthy businesses is at zero. Hiding prices doesn’t necessarily mean that a company is trying to rip off their clients, but it also doesn’t boost my confidence in the company. After searching for a price for 2-3 minutes, the warning bells went off in my head: I thought to myself, What else aren’t they telling me? I immediately became suspicious. And suspicious people don’t buy anything unless they’re comfortable. I don’t feel informed enough to make a financial decision. Sure, I liked the magazine a lot – it was interesting, relevant, and up-to-date. But when it comes down to it, without a price, I just couldn’t make the commitment to buy. I still don’t know the price of the magazine – I didn’t care enough to do any additional research. But if I had found the price of the magazine on the website – even if it IS out of my budget – at least I’d be informed. It might be something I file away in the back of my mind, something I’d budget for or come back and buy if I fall into a little extra money one month. In this case, though, since I never found a price, I don’t see myself doing that. I’m frustrated. I had questions that I wanted answered, and I wanted to know the answers immediately. But because the website didn’t give me what I needed, I gave up. Many companies make the mistake of thinking that their product is invaluable – but it’s not. As a consumer, I generally have a lot of options – other ways of spending my money, other companies that offer similar services. The reason this magazine failed to convert me into a paying customer was because, quite frankly, I never found the information that would have made the sale, and a magazine subscription isn’t any kind of life necessity that I can’t do without. Of course, there’s a flip side to this argument. It’s not necessarily bad or deceitful business practice to omit prices from marketing materials – some marketers would even suggest that prices are omitted or underscored in some instances.  And for some businesses – like luxury services or products with a wealthy target market – it may actually enhance the appeal of your company if you don’t include prices. But for me, the bottom line is this: I consider myself a pretty savvy consumer. And any consumer knows that everything in life – from cars to coffee – has a price. I’m only going to buy something from a company that makes me feel smart, informed, and like I’m getting a great value. I want a company to make me feel comfortable and reassured about my purchasing decision – and for me, that only comes when I see the numbers.

Types of Theatres Essay Example

Types of Theatres Essay Example Types of Theatres Essay Types of Theatres Essay Types Of Theatres The word  theatre  means place for seeing. The first recorded theatrical event was a performance of the sacred plays of themyth of Osiris and Isis  in 2500 BC in  Egypt. This story of the god Osiris was performed annually at festivals throughout the civilization, marking the beginning of a long relationship between theatre and religion. There are several types of theatres in India. Each state in India has its own distinct theaterical form of itself. India has a longest and richest tradition in theatre going back to at least 5000 years. The origin of Indian theatre is closely related to ancient rituals and seasonal festivities of the country. Bharatas Natya Shastra (2000 BC to 4th Century AD) was the earliest and most elaborate treatise on dramaturgy written anywhere in the world. The traditional account in Bharatas Natya Shastra gives a divine origin to Indian Theatre, attributing it to the Natyaveda, the holy book of dramaturgy created by Lord Brahma. Theatre in India started as a narrative form, with recitation, singing and dancing becoming integral elements of the theatre. This emphasis on narrative elements made our theatre essentially theatrical right from the beginning. That is why the theatre in India has encompassed all the other forms of literature and fine arts into its physical presentation: literature, mime, music, dance, movement, painting, sculpture and architecture all mixed into one and being called ‘Natya’ or Theatre in English. SANSKRIT OR CLASSICAL THEATRE It is difficult to determine the precise origins of the Sanskrit drama. Fragments of the earliest known plays have been traced to the 1st century AD. However, scholars believe that a living theatre tradition must have existed in India much earlier. Unfortunately, although the Indus Valley people left behind an enormous wealth of archaeological evidence, they give no signs of any theatrical activity. Dance and music seem to have been their mainstay, perhaps as part of their religious celebrations. A search of the Vedas, dating from approximately 1500-1000 BC, yields no trace either, although a few texts are composed in short, elementary dialogue. Shudraka, Harsha, Visakhadatta, Bhasa, Kalidasa and Bhavabhuti were, undoubtedly, the ix outstanding Sanskrit playwrights of all times who have contributed in a great measure through their dramatic pieces in Sanskrit. Kalidasas Shakuntala, King Harshas Ratnavali, Bhasas Swapna-vasavadatta, Bhavabhutis Uttara-rama-charita and Mahavira-charita, Visakhadattas Mudrarakshasa are some of the outstanding Sanskrit plays. There are said to be ten types of Sanskrit plays: Nataka, Prakarna, Anka, Vya yoga, Bhana, Samvakara, Vithi, Prahasana, Dima and Ithamgra. The Natyashastra focuses on only two of these types the Nataka and Prakarna. Swapanavasavadatta, Uttaramcharitra and Shakuntala fall into the category of the Nataka. These plays deal with the exploits of a hero, either a royal sage or king, who is always successful in the end. The dominant sentiment is love and heroism. The plays range between five and seven acts. Plays falling into the category of Prakarna narrate stories that were invented by their authors. The hero is a Brahmin, minister or merchant while the heroine is a courtesan. Love is the predominant sentiment. Anka (act) involves a change in the heros basic situation as the plot develops. It is made up of a series on incidents that are related to the major character. Certain events are never depicted in an anka, like a battle, marriage, death, loss of kingdom and the pronouncement of a curse. KOODIYATTAM Koodiyattam (Koothiyattam) is derived from the Sanskrit word Kurd, meaning to to play, and is considered to have been introduced in India by the Aryans. Koodiyattam is the oldest existing classical theatre form in the entire world, having originated much before Kathakali and most other theatrical forms. It is considered to be at least 2000 years old. This theatre form originated in Kerala but the exact date of its inception is not known. It is widely believed that Kulasekhara Varma Cheraman Perumal, an ancient King of Kerala, was the creator of Koodiyattam in the present form. His book Aattaprakaram is considered as the most authoritative work on the art form till date. The 10th century chronicles of the Varman dynasty record the art form in its advanced stages, pointing to its much earlier origin. The dance also finds a mention in Ilangovans 1500-year old Tamil Classic Chilappathikaram as Kerala Chakkian Sivanadanam. In May 2001, Koodiyattam earned a rare honour when UNESCO declared it a masterpiece of human heritage to be protected and preserved. There were 31 other contestants from the world over, including Japans Nogaku theatre, Chinas Kunqu opera and Spains Elche play, but it was Keralas theatre art that UNESCO selected as the endangered heritage art form worthy of its support. The UNESCO jury in Paris decided to honour Koodiyattam after watching 15 minutes of a 3-hour documentary film made by the veteran film-maker Adoor Gopalakrishnan on the request of Margi, a Thiruvananthapuram-based dance school. In its citation the UNESCO mentioned that Koodiyattam represents a vital link to ancient heritage and is an outstanding example of tradition-based creation of a cultural community. This was the first time that the UN body had conferred the heritage status on an art form. FOLK THEATRE This was the second phase of the evolution of theatre in India, which was based on oral traditions. This form of theatre was being performed from about 1000 AD onwards up to 1700 AD and continued further until today in almost every part of India. Emergence of this kind of theatre is linked with the change of political set up in India as well as the coming into existence of different regional languages in all parts of the country. The classical theatre was based on Natya Shastra was much more sophisticated in its form and nature and totally urban-oriented. On the contrary, the traditional theatre evolved out of rural roots and was more simple, immediate and closer to the rural milieu. Historically speaking, it was during the 15-16 century that the folk theatre emerged forcefully in different regions. It used different languages, the languages of the regions in which it emerged. Initially these were purely devotional in tenor and typically revolved around religion, local legends and mythology. Later, with changing times it became more secular in content and began to focus on folk stories of romance and valour and biographical accounts of local heroes. Indian folk theatre can be broadly divided into two broad categories religious and secular giving rise to the Ritual Theatre and Theatre of Entertainment respectively. The two forms thrived together, mutually influencing each other. Although they are considered as Folk theatre traditions, some of them have all the attributes of a classical theatre. Most often the folk and traditional forms are mainly narrative or vocal, i. e. singing and recitation-based like Ramlila, Rasleela, Bhand Nautanki and Wang, without any complicated gestures or movements and elements of dance. India is also rich in ballad-singing traditions such as Pabuji-ki-phar of Rajastan and Nupipaalaa of Manipur. Dramatic art can also be found in some of the solo forms of Indian classical dance, like Bharat Natyam, Kathak, Odissi and Mohiniattam, and folk dances like the Gambhira and Purulia Chhau of Bengal, Seraikella Chhau of Bihar and Mayurbhanj Chhau of Orissa. Dramatic content is even woven into the ritual ceremonies in some areas, particularly those of Kerala, with its Mudiyettu and Teyyam. THEATRE OF ENTERTAINMENT This form of folk theatre has secular themes ranging from romance, love and valour to social and cultural traditions. Its sole purpose was to provide entertainment for the masses. Nautanki, Tamasha and Jatra are some examples. Bhavai  : Bhavai is the popular folk theatrical form of Rajasthan and Gujarat. The pioneer of Bhavai was a Brahmin known as Asait Thakore or Ashram Maharaja, who lived in a village of Gujarat called Unjha. Initially, the Bhavai performance was presented as a religious ritual to propitiate the Goddess Amba and it took place only during the religious festivals of Navratra. Very soon it got converted as an important form of the theatre of entertainment. The Bhavai has a series of playlets known as Vesha or Swanga. Each Vesha has its own plot and locale. There need not be any continuity of homogeneity among them. The Veshas has four broad category of themes i. e. mythological, social, royal Rajput and contemporary. The Veshas of Krishna and Gopi, the Veshas Zanda-Zulana and Chhela-Vatau, the Vesha of Ramdev and the Veshas of Vanazaro and Purabio are examples of each of these categories. Daskathia and Chhaiti Ghoda: Daskathia is one of the several narrative forms that flourished in Orissa. It is a performance in which a devotee narrates a story dramatically to the accompaniment of a wooden musical instrument called kathia. This is a performance of two narrators, Gayaka (chief singer) and Palia (assistant) who is the co-narrator. The Chhaiti Ghoda troupe of erformers comprises of two players on the musical instruments dhol and mohuri and three other characters. A dummy horse is improvised out of bamboo and cloth and the dancer enters into the hollow body and dances, while the main singer along with co-singer delivers discourses, mainly from mythology. Gondhal: In Maharashtra, the dramatic narration of mythological stories, hero-lauds and folk legends form a part of a ritual dedicated to various d eities. This interesting ritual with its narrative performance has deeply influenced the dramatic and narrative traditions in Maharashtra and its neighbouring regions. Garodas: In Gujarat the members of the Garoda community practice the art of narrating stories with the help of painted pictures. It is performed with a paper scroll with pictures painted in water-colours one below the other and separated with a thick black line. Jatra (Yatra): The popular folk drama form of Eastern India is the Yatra or Jatra, as it is known in Bengal. It assumes different forms in different regions within the eastern parts of India, which include mainly the states of Assam, West Bengal and Orissa. Yatra literally means a procession or a pilgrimage from one point to another. It is generally an open-air performance. Jatra originated in Bengal as a ritual theatre devoted mainly on themes relating to the life of Lord Krishna. The illustrious Vaishnava saint and religious performer Chaitanya used the medium of Jatra to propagate his teachings of Krishna by inspiring his devotees to participate in communal singing and dancing. Apart from the exploits of Krishna, the Jatras dramatised the Puranic legends, folk-tales and episodes from Ramayana and Mahabharata. Kariyila: This is the most interesting and popular folk drama form of Himachal Pradesh. It is most popular in the districts of Shimla, Solan and Sirmour. The season of Kariyala generally starts after the festival of Deepavali. Kariyala is an open-air theatre, which consists of an entertaining series of small playlets, farces, skits, revues and burlesques. It is generally staged during village fairs and on some festive occasions. The Kariyala entertainment starts in the evening and goes on throughout the night staging various popular items one after other. The square-performing arena is called Khada. In the centre of Khada, a bonfire is lit which is considered very sacred. A number of musical instruments like chimta, nagara, karnal, ranasingha, shahanai, basuri, dholak and khanjiri are used to provide background music. Keertan: Keertan is the most popular narrative form which is prevalent in almost all parts of the country under different names such as Katha Kalakshepam and Harikatha. Keertan means to laud, extol, exalt, worshipping of the deity by chanting his praises and celebrating the praises of god with music and singing. Khyal: It is a popular folk dramatic form of Rajasthan and is full of dancing, singing and music. Khyal has assumed different names in different regions of Rajasthan. It is also known as Tamasha, Rammat, Nautanki, Maach and Swang. Maanch: Maanch is an enchanting folk opera of Malwa region in the state of Madhya Pradesh. It evolved about two centuries ago in Ujjain. The themes are usually based on mythological events or romantic folk tales. Nachya: It is an interesting folk theatre form of Madhya Pradesh, the urbanised version of which reached the metropolitan centres and became quite popular. The play begins with an invocation song sung in honour of Lord Ganesha, Saraswati and other deities venerated by the local folk. There are two types of Nachya theatre. One is the humorous Gammat Skit and the other one is the Jokkad Pari performance. Nautanki: Nautanki is an offshoot of the Swang or Sang. It is very popular in Haryana and other parts of North India. Oja-Pali: Oja-Pali of Assam is a very interesting form of story telling which utilises many dramatic techniques to illustrate the narrative and enhance its visual impact. This art form is associated with the worship of Manasa, the serpent goddess of Assam. The performers take many days to narrate the story, which is divided into three parts: Deva Khanda, Baniya Khanda and Bhatiyali Khanda. The Oja is the main narrator-singer and the Palis are his ssociates or members of his chorus. There is yet another type of Oja-Pali parties in Assam, known as the Vyah-Gowa Oja-Pali, which narrates stories from the Assamese version of Puranas and the epics. Pandavani: It is a form of story telling evolved by the tribals of the Chhatisgarh region of Madhya Pradesh to amuse and instruct the people. This narrative form was developed to tell the story of the five Pandava brothers and considered to be of two types Kapilak and Vedamati. A team of Pandavani performers is composed of one main narrator-singer, one or two co-singers, who also play on musical instruments like tabla and harmonium. Pandavani is a performance of a story, which did not quite develop into a regular dramatic form. Picture Showmen: The Picture Showman in ancient India was known as Mankha, and this art of narrating the story with the help of pictures was known as Mankha Vidha. This art dates back to 6th century BC. Powada: In Maharashtra the narrative hero-laud is called Powada. The first available Powada in Marathi was written on the thrilling episode of Shivaji killing his adversary Afzal Khan. The tradition of Powada singing was kept alive by the folk singers of Maharashtra known as Gondhalis and Shahirs. The Powada is presented in a most dramatic manner. High pitch singing and melodramatic acting is its soul. Swang: The major theatrical tradition of folk entertainment in North India, especially Haryana, is that of Swang. It is a musical folk drama which enacts near similar stories in all its related regional variations. These stories are in verse and are sung in different classical, semi-classical but mostly in popular folk musical modes. A number of musical instruments like the ektara, dholak, kharta, sarangi and harmonium put flavour to the dialogues. Ali Baksh of Rewari, who is regarded as the father of folk theatre in Haryana, is the pioneer of the Swang tradition. Pandit Deep Chand, known as the Kalidasa of Haryana, modified and polished Ali Baksh style of folk theatre. Other luminaries of Swang include Swami Har Dev, Qutabi, Dhoom, Pandit Bhartu and Pandit Lakshmi Chand. Tamasha: Tamasha evolved itself from the earlier forms of folk entertainment in Maharashtra. It is known for its humour and erotic singing and dancing. It is one of the rare folk theatre forms of India in which women play the feminine roles. Naughty episodes of Krishna Leela are invariably enacted in the opening part of a Tamasha play. The Lavani songs, which are sung along with dancing, are delightfully naughty and erotic. Villu Pattu: Villu Pattu literally means bow-song. This form of recitation (using a bow-shaped musical instrument) of Tamil Nadu developed in the 15th century. There are seven to eight persons in a bow-song party who form a kind of chorus that supports the main singer-narrator. The stories from Ramayana, Mahabharata and the Puranas are told in these ballad style songs. PUPPETRY IN INDIA Puppet Theatre as a form of entertainment is found practically in all parts of the world. In Puppet Theatre various forms, known as puppets, are used to illustrate the narratives. In India, the roots of the puppet theatre lie in a dancers mask. There are several Mesolithic paintings that illustrate a number of masked dancers performing singly or in groups. Excavations at several Harappan sites have revealed a number of toys whose body parts can be manipulated with strings. There are numerous references to different kinds of puppets in the Mahabharata and a Buddhist work called Therigatha. There are basic four kinds of puppets glove, string, rod and shadow. The glove puppets are found mainly in Orissa, Kerala and Tamil Nadu. These puppets are worn on the hand and the puppeteer manipulates their heads and arms with his fingers. The puppeteer narrates his story in verse or prose, while the puppets provide the visual treat. The glove puppet in Orissa is called Kundhei Nacha. The glove puppets of Kerala are more ornate, colourful and resemble the actors on the Kathakali stage in their make-up and costume. Their performance is known as Pava Koothu or Pava Kathakali. The stories of this theatre are mainly Radha Krishna stories and episodes from the Ramayana. SHADOW THEATRE IN INDIA Shadow theatre is a unique kind of performing art which is close to puppetry, but differs from it in the sense that while in puppet theatre the audience directly sees the puppet figures, in shadow theatre they only see the shadow cast on the screen. There is a light source and a screen and in between the manipulator inserts the flat figures by lightly pressing them on the screen so that a sharp shadow is formed. Usually, the figures in the shadow theatre are made of leather. They are carefully stenciled so that their shadows suggest their clothing, jewellery and other accoutrements. Some of the figures have jointed limbs which, when manipulated, give the appearance of beautiful moving shadows. India has a very long and rich tradition of Shadow theatre. According to many scholars, this art originated in India. Reference to shadow theatre is found in the Tamil classic Shilappadikaaram. Many Western Indologists such as Pischel, Luders and Winternitz are of the opinion that the well-known Sanskrit drama Mahaanaataka was originally written as a play for the Shadow Theatre. This art form is, thus, at least one thousand years old. Apparently it went to Southeast Asia, Turkey and other places from India. MODERN THEATRE The development of Modern Theatre in India may be attributed to a change in the political set up in India. The 200 years of the British rule brought the Indian theatre into direct contact with the western theatre. The seeds of Modern Theatre were sown in the late 18th century, with the consolidation of British power in Bengal, Maharashtra and Tamil Nadu. It was in the thriving metropolises of Bombay, Calcutta and Madras that they first introduced their brand of theatre, based on London models.

Service Quality Between Internal Customers and Internal Suppliers in Essay

Service Quality Between Internal Customers and Internal Suppliers in an International Airline - Essay Example Flowchart A. Flowchart of front-end operations of British Airways B. Back end operations of British Airways Significance of service encounter Service encounter can also be described as the moment of truth. Service encounter happens when a customer comes in contact with the product or service of a company. It can also be defined as the consumer touch point. In the airline industry, there are many service encounters. Starting from information seeking for flights to exit from the destination, a customer is exposed to numerous customer touch points. These touch points can be categorized into the front end and back end. Booking and order taking The process of service encounter start when a customer is seeking information through various sources. These sources can be telephonic assistance, online websites and customer services. In this case, it is very important that the market established effective and easy means of communication so that information search will be easy and user-friendly. In order to make the customer decision-making process in favour of the company, it is crucial to have an effective advertising strategy. This strategy should include the product features, benefits and services provided by the brand. Searching and booking through online websites is becoming a popular trend in recent years (Gillen and Morrison, 2005). In order to maximize this opportunity, the website of the airline brand should be attractive, user-friendly and easily accessible on the internet. Even though the internet provides easy and cheap access to information, many times consumers expect additional information on ticket prices, flight schedules etc, in case of any changes. In this case, the service encounter is the customer and support services provided by the company. Order taking can be online or offline. Giving orders for reservations makes the journey easy and relaxed, without any hitches.

Tanzania Essay Example | Topics and Well Written Essays - 500 words

Tanzania - Essay Example The local population deserves jobs, zero exposure to environmental degradation, and compensation for the land and resources that AFG among other firms have used in the mining process. The introduction of mining business interfered with fishing and lifestyles given that the government did not have a concrete method that could regulate the conduct of foreign firms in the country. Conversely, the government deserves further involvement if it resolves the incidences of corruption and bureaucracies. The diversification of the economy in Tanzania, achievement of social responsibility initiatives and regulation of foreign firms are some of the needs that require fast and effective decisions. AFG will generate a strategy that is legal in the Tanzanian context because the primary objective is to make a difference in the community but through the proper incorporation of relevant government authorities. The partnerships will realize a sustainable and all-inclusive program. Handling social and e cological problems for the community will reduce wrangles and initiate a platform for application of entrepreneurial and innovative skills of Tanzanians. The local communities will revive their economic capacity against a backdrop of proper ecological systems. The government and local authorities will become more accountable and launch a safe environment for foreign investment. The responsibility of the government will reduce the AFG’s burden in attaining sustainable development goals for the companies and the locals.

Contracts Assignment Example | Topics and Well Written Essays - 500 words

Contracts - Assignment Example The appellant proved that Woods did not seek an equivalent request for her explicit promise. In addition, she did not make any requests for any proceeds from Wood in a manner that would have provided a sense of her â€Å"consideration†, which was vital for the validity of the contract. In light of this, the court established that even though, Wood failed to create a binding contract by not seeking the input of the other party, it was naturally implicit for the party to conduct himself in a reasonable manner by delivering half of the proceeds he was to obtain. The primary rationale behind the ruling was that for a contractual term to be deemed as implicit, they must be very clear to validate the contract. This means that in common law, parties to a contract must foster a relationship that undercuts formalism of the document signing process. The English case law of Chandler v Webster [1904] 1 KB 493 involved frustration in the performance of contracts. Mr. Webster entered into an agreement with Mr. Chandler, in which the latter party would have an accommodation on a strategic street to witness the Kings installation on June 26 1902. In the initial agreement, the tenant was supposed to pay 141 £ 15s. Mr. Chandler had rented the room on behalf of another party who was not impressed by it; besides, the party could not use it due to other commitments elsewhere. In light of these changes, Mr. Chandler paid  £100 on June 19 and requested Mr. Webster to raise money using part of the room, and promised to settle the shortfall in a letter dated June 10, if any occurred under the new arrangement. The King became unwell prompting the cancellation of the event (McKendrick 730). The High Court ruled that the claimant could not reclaim the  £100, and that his letter dated 10th June was clear enough that he would only settle the balance after the ceremony. The defendant was also disbarred

Strategic Planning Goals For Sony Inc

Strategic Planning Goals For Sony Inc Sonys current financial difficulties are tied into its corporate culture which was stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to everyday operations. Internally, the four forces, the management, the designers, the production and the marketing should achieve better communication and cooperation. Alliance and cooperation between competitors should also be actively sort after in order to create standards in new fields. Sony should aim at being the leader instead of being the maverick. As for cost cutting, Sony should seriously consider setting up operations in other Asian countries in order to take advantage of the cheap labor and the budding markets. Finally, diversification, instead of pursuing the fast changing and easily imitated consumer goods market, Sony should use its technological know-how for high end business and office equipment. With SWOT analysis and Porters competitive forces model, we can view that the market is much more competitive with less profit margins and lead-time for product innovation. The conclusion is that change is needed in Sony. However, even with strategical and structure change, the Sony spirit of innovation should remain intact because that is what made Sony grow and would make it stay strong. Task 1: Sony Corporation is the electronic business unit and the parent company of the Sony group; it is engaged in its business through eight operating segments which are consumer products and devices, networked product and services, disk manufacturing, pictures, music, financial services, Sony Ericsson and all other. It is the first thing that comes to people minds about Sony company and its products is its high technologies filled with gadgets and product innovation, it was this innovation that has made Sony a big brand. It has used innovation in building markets out of thin air that changed everyday household lives forever. History and culture The current Sony corp. has a unique culture pattern in her history which is firmly rooted in relationship to her two founders Masaru Iuka and Akoi Morita. As everybody knows they both were the most dedicated electric engineers and geniuses above their business talent. They made umbrella strategy where lower engineers actively learned, developed and improved on the vision. Also it has been observed that the RD section of Sony differ greatly from other companies with its greater flexibility. In Sony there is a life time employment with strong norms and values which in turn create strategy through their actions. Collective vision and stress can be clearly seen in the strategies. Effects of current business plan The strategic planning team is the visionaries behind our business. The key components to Sony electronics is that they support and drive the developments and execution of company wide initiatives. More importantly is that they touch the very aspect of business. Whether its from engineering to marketing they assist Sony business units in generating new and emerging business and cross organizational opportunities. They provide overall advisory and financial analysis support across our global portfolio of B2B and consumer electronics product groups. Sony has also announced significant moves to strengthen its competitiveness for which it is continuously focusing on electronics, games and entertainment. Also the company is revitalizing its electronics business through further structural reforms and promotion of a well defined growth strategy. Sony is also centralizing its decision making authority over key areas under electronics CEO. For product planning it is focusing on technology procurement and streamlined decision making across product lines. This in turn would permit uniform development between our products and thus assures decisive and rational RD planning and spending. For our growth strategy in electronics business they are leveraging all resources including motion, pictures, music, games and our brand recognition to deliver more appealing products and services as the worlds leading electronics and entertainment company. SWOT ANALYSIS Strength Sonys greatest strength is their ability to produce innovative, quality products. Its web page itself states Sony innovation has become part of mainstream culture which includes the magnetic tape and tape recorder in 1950 and so on. Its PC world also published the most innovative products for the year 2006. It has continuously managed to be competitive and stay powerful organization by learning from past failures. It has been continuously learning from their mistakes and has always taken corrective measures in effective and efficient manner. And strength is their ability to be successful in several different markets. They have made an impact in the video game market, the PC market, and especially the television market and there are still numerous others. Weakness Sonys biggest and most recent weakness is their lack of innovation with PS3. Sony focused on digital technology when building the PS3 and it has the ability to export video in high definition. But later on the result came out to be where it was clear that this technology can be viewed on a high definition TV, also lot of people will not be able to see the full potential it has to offer. Opportunities It seeks a lot of opportunities that utilize their strength in innovation. The best opportunities which the company is having are design also it is integrated into every step of process-intelligent feature, user friendly application, innovative materials of course visual appearance. Sony is also known not to copy any of its competitors so it has gained reputation. The marketing department of a company has also increased advertising techniques due to which it is having an opportunity to attract new customers. Also the company is trying to sell there products at a cheaper rate to attract customers. It is also having opportunity and can decide to extend more overseas. Threats A common threat which the company is facing is in sales. Sony Vaio is it newest innovation in notebook computer for which it needs to compete with the brands of other companies who are already there in the market from long time. Competition in not the only threat which the company is facing recently it had to make a public apology concerning the use of a back drop in a violent video game. Also the recent reports have showed that most of its products are forged and sold as fake product. It also lacks the direction of strategy. TOOLS Pest Analysis is another marketing tool to analyze the strategies and functioning of a company. PEST analysis examines the change in the market place caused by Political, Economical, and Social Technological. Political factor changes involve one party to another who are in control for e.g. Rise in private healthcare privatization which is under the conservative government. Whereas social factors will include changing lifestyle attitudes Technological factors involves changes as the public see it this creates opportunities for the new product such as internet, e-commerce. Last not the least economic factors changes include such as recession creating activity at the lower end of the product price ranges. Political factors within Sony These factors can have a direct impact on the way Sony operates as we know decision made by government effect everyday business and can come in the form of policy legislation. These factors have a huge influence upon the regulation of businesses if you talk about the company the factors which includes government laws such as the introduction to the minimum wage affects the employees of Sony as the hourly rate increases each year every time. Understanding of activity from organizations in the market Managing Strategic Uncertainty The main thing which Sony must do is to make strategic commitments to unique assets or particular capabilities that will make difficult for competitors to imitate. The downside of this commitment is that if you make the wrong commitments based upon incorrect beliefs about the future, it can take a long time to undo them and make new ones. The responsibility must be charged in some organization for delivering on the commitments the organization has already made, for which the company need to make reviews of what it has set to achieve and regular follow ups while other in the organization must take responsibility for mitigating risk that accomplish uncertainty and opening up promising new opportunities. Task 2: Need and Expectation of the Company Stakeholders Every organization or company will get success in market by their product and services which is served by their employee. Thus employees are the key source of Sony Ericsson group and its main objective is to maintain high performing team which can attain all organizational objectives. Also looking for those employees who are self motivated and which can satisfy customer needs with their services and make difference to for shareholder, customer and themselves. Although company operates some training program as well to train their employees and to learn them more and more skills. Even Sony giving equal opportunities to their employee and also giving opportunity to get more experience from other organizational firms. Till financial year 2010 Sony has more than 98000 full time workers in different sectors, including managing body across the globe. Also there are large amount of workers approx. more than 40000 who are doing work indirectly for Sony Ericsson through agencies, distributors, contractors, etc. Eventually their human resource policy is fair enough for all employees as well and also its regardless of gender, ethnic origin and disability. Sony has also providing extra facility to disable persons which motivates that person for their secure future. Sony Ericsson has very vast list of their distributors which can deliver companies goal easily and effectively. It has around more than 25000 suppliers across the globe and invests approximately  £30 billion in every financial year. Sony has majority to derive maximum value and also ensures actual suppliers who are engaged and operates in a strategic sourcing process. Sony Ericsson served their customers in telecommunication sector across the world and aims for value package to customers and also offers basic discount to all segment of customers as per their worth. Also taking specific action to deliver customer services which aims to make good mobile products and accessories. Sony has one of the largest investments in communication industry. For making this worthful company has to study all facts related with market and consumers demand also get feedback from their fixed consumers. Otherwise the result will comes out in negative sense and also new facilities which failed due to short earning and insufficient sales. However Sony has set of purchasing principles which ensure acts ethically and commercially, who will responsible in business dealings with global supply. Sony realized that very well about their workforce who improves their efficiency and service. By strategy implementation and several approaches Sony will get gain maximum contribution through senior management of the company. Task 3: Vision: Sony has long term vision for their successful enterprise which determines to create and capture the market; where company wants to run their business and achieve their organizational objectives. Also increase its durability and reliability. There has been categorized in different manners which can describe below: Environmental vision towards sustainability The core responsibility of the Sony Group to society is to pursue the enhancement of corporate Value through innovation and sound business practices. The Sony Group recognizes that its Businesses have direct and indirect impact on the societies in which it operates. Sound business Practices require that business decisions give due consideration to the interests of Sony stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities. Sony today announced its environmental vision towards sustainability which outlines the Sony group fundamentals environmental policy. It states both basic philosophy and specific numerical targets and announces the target of double eco efficiency. The growth of stakeholders concerned with environmental issues where consumers are expressing increasing concern, also the company has to rate themselves according to environmental measures. In many nation government is introducing environmental taxes and schemes for CO2 emission rights. Hence company knows and realizes the development of a sustainable economy it is necessary to combine ecology and economy together in management policy. The environmental vision towards sustainability works from the highest concept to the most specific targets to realize a sustainable society. Mission: To give customer satisfaction in terms of good services and qualitized products and also want to measure their progress through key essentials which can described below: Customer Service: It is an integral part of every business by which company get success and achieved all organizational targets or objectives. As fact shows that company is increasing their customer services on every year like in 2008 Sony provides service to their customer approx. 10% which increases in 2009 and reached upto 23% and in 2010 we will get very positive result which rise upto 35% ; by that companies trust and image is improving year on year. Free Cash Flows: Free cash flow is increasing every year and it also depends on financial health of company which sustainable depends on companys wealth. Free cash flow in 2010 was  £2143 million, compared with  £1134 million in 2009. Earning Per share: Every company has to maximize their shareholders similarly Sony has done with their objectives; by which company will move towards their indicators. 1) Building of strategy With the succession of the two founders it would be very difficult for the company to find someone as visionary and for them to lead the umbrella strategy company with Sony which is the international company having different major branches listed in 23 stock exchanges building a strategy is a tough job. Strategy should be made in such a way to generate more more profit for which the greater emphasis should be on market share especially in Japan where Sony market is shrinking. There should be better coordination between the engineers in the RD department. 2) Diversification. For the company to diversify it should concentrate more more on electronic know how in non consumer the competition are also able to copy in a much short time. This would make full use of the RD department which is the strongest advantage of Sony without waiting for the price cutting technology adaptation. It should also able to use its unique talent in videos semi conductor technology to create its version of the office of the future. 3) Alliance corporation Sony should try to become a leader instead of maverick. The new product which the company is launching it involved both hardware software so it should try to achieve industry wide standard. By pioneering in the field first the standards is just a way to ensure stability to allows Sony to concentrate and on product development improvement they also lack the know how to the creative software market. company should also focus on the product line to make it more compatible with one another which is crucial through the communication between groups managers .So that it may able to build brand loyalty for customers. It was same like when Japanese took over the US market through cheap yet quality consumer goods other Asian countries with their low labor cost pose as great competition at the lower end of consumer good. 4) Cost cutting It is important for the organization because RD place an integral part in the success of Sony cannot be cut drastically since it gobbles up 10% of sales. As we know company I is having factory in US Japan. But Sony is not fully making use of lower cost areas in the world especially Asian countries. Since it can take advantage of there cheap labor and can also get a head start in their budding consumer market. 5) Integration of production design Marketing In every organization designing developing of a product is a different process from the production marketing. As we know the design is backed by intuition experience rather than market research analysis. So to cure this phenomenon the RD department should listen more toward the consumer need and then innovate instead of creating new markets. They should also be made responsible to the profit loss of a particular product we also cannot deny the fact that it also brings these efficient groups together to achieve synergy. 6) Implementation When we talk about implementation it is important for the company to integrate together with the Japanese work ethic its western counterparts because Sony is a kind of MNC where there are people working from different country for which company needs to involve writing the importance of profits its responsibility to its shareholders. More More communication integration should be made between the department like designing, production marketing. Company should also decide the standard which the world is adapting and accordingly should take decision to cut off setbacks. However the end product ratio between consumer business product should be constantly reviewed through out the process to achieve optimum mix. Task 4: External factors and adaptation of Sony Corporation Sony adopts many methods of cost reduction which prevailed economic situation in country. In year 2010 cost reduction activities which delivered some are changing steps with a reduction of operating cost and capital expenditure. Even though all business and internal services has deliver these savings, which focused on eliminating failure cost, also analyzed overhead value program which reduced cost with structural approach on project basis. These all aforesaid actions will reduce cost more consequently. Also it has improved service delivery and supply terms which would be expected to achieve further benefits in current year. Like every company Sony also has many functional areas which can be categorized and described given below: Technology Development: Sony has brand image on which company have to stay on their parts and commitments which they given to their consumers, distributors and others. It is also known for its best services and good quality of technological products which doesnt occur problems or errors frequently. In Sony their products are full of advanced technologies which make human life better and easier. Sales and Marketing: It plays very vital role for every organization similarly this function is important for Sony Corporation. Without proper functioning and managing this sector; surely every business function will not get succeed in their task. Sales and marketing are those segments which generates cash flow and revenue. Since for improving their market and business; Sony has adapting some effective marketing strategies on different categories. In this competitive world nowadays company will focused to build strong relationships of customers. Even provide extra customer service with free of cost to all segments of customers; which makes to give security of product to all customers and also reduces supply and carbon emissions. Additionally company is always set their mind to use and investigate more and more renewable electricity or new technologies such as by developing own wind farms which give advantage over others. Human Resource Management: This sector is a backbone of every organization which managed human beings as per organization requirement and its role to satisfy organizational workforce needs. Further improper and ineffective function creates massive loss to the company. Till 2010 financial year Sony has more than 25000 workers who works in the company as a full time worker and more than 45000 peoples indirectly worked for company through agencies, distributors, contractors, etc. It also makes eco friendly environment without following any ethics and origin, regardless of religion, gender and disability. Eventually Sony has proud on his human resources department which plays important role in their successive path. Although Sony also deals with some specialist recruiting agencies which attract people to work in its organization and meanwhile they can judged special skills in employees by creating competitive advantage. With the help of that Process Company has list of number of talented peoples which makes worth for the company. Task 5: Competitive Strength and weakness of Current business Strategies of Sony As we all know that time is money in very general and it is actually money for all segments like business, individuals, professionals, etc. In strategy firstly considers important task and involves strategy to develop time table in terms of giving exact preference on all segments as per business demand. Thus strategy implementation is very important for business and also have to make keen observation about investigation under resources how much time every operation will take? Then after start new operations and keep control on going operations. Lastly if any deviation occurred at the time of operation then sometimes to get back is the right decision and sometimes to resolve that on timely, so that it depends on situation how much it make worth according to business vision. However the final element to control business effectively and to make strategic control, the strategic planning process is essential. In planned performance the review of actual performance is monitored by supporting organizational learning and enabling the improvement of performances. Also provide rewards to the employee who attain company objective very efficiently which based on strategic issues and also helps in identifying and communicating the drivers of success. Furthermore all strategies planned and organized to make benefits for company. As per number of criteria strategies might evaluated on suitability, feasibility and acceptability. The acceptability of strategy indicates view of stakeholders and feasibility indicates organizational adequate resources. Eventually suitability refers logic of strategy. The key for internal and external success is to manage time effectively and actively participate in every segment of requiring business by which we can make our successive pr oduct and remain keep our corporations brand image. Conclusion After analyzing the whole situation and surveying the business plan the conclusion which can be drawn for the company is that Sony Corporation fined it impossible to create any kind of sustainable competitive advantage based on product alone. It is also always being observed by everyone working in a successful company that they continuously work to know how to create a customer centered competitive advantage of this company the key internal strength are the appropriate effective marketing strategy but on the other hand if you talk about flaws of the marketing strategies declares the company on major internal setback. Sony also have the potential to innovate into a company with international operations as well as culture since it was one of the first Japanese company to set up a main branch in the US. With strategy luck Sony could become a great firm as it was will be.

Fallacious Arguments In the Declaration of Independence Essay -- essay

Fallacious Arguments in the Declaration of Independence The Declaration of Independence is among the most profoundly interpreted and fiercely discussed documents in modern history. Most likely because of its rhetorical style and numerous fallacious arguments that are found. The colonists’ use of persuasion to influence by using repetition to achieve their means. The Declaration of Independence is what 56 colonists saw as a logical course of action. What you must ask yourself is: What was considered logical in 1776? The rhetorical style uses persuasive ideals in the use of language. For example, in the first sentence of the second paragraph, the parallel structure and repetition of the word â€Å"that† enable the writers to articulate with excessive clarity their fundamental beliefs. The second paragraph is similar to the concluding paragraph because it also relies on parallel structure and repetition of â€Å"that† when declaring the colonies free and independent states. Also,the repetition of "He is,"which is the only phrase other than "He has" in the list of â€Å"complaints† shows present tense. In this case present tense leads to urgency to the need for a revolution. Which tells the audience that the only other option is, desolation, and tyranny. There is also negative diction about the actions of the British king(George III) that carry to the emotional appeal. Finally,the prime of the last line effectiv...

Religion and Witchcraft Essay

The book â€Å"The Crucible† outlines the era in which Salem, where the plot took place is maneuvered by set of religious practices that must be strictly followed. These days, there is only one basis for righteousness, and allegiances are only between church as the protagonist, or question the church and its people and become looked upon as bad citizens. As such, the ten commandments is the central point wherein the people and the church base their criteria for being right. This fact, was detailed in the book, wherein John Proctor was accused of being not a Christian just because he does not regularly attend Church masses. This showed lack of reasoning from the people, no one attempted or understood how Proctor justified himself from doing so. It is only a case wherein, â€Å"everyone belongs to either God or the Devil. † This quote merely states that when someone does something, it is entirely based on being good or evil, nothing should go halfway between it. This kind situation in this era have pushed the people to discover new ways of interpreting their beliefs or disbeliefs in some cases. The emergence of the idea of witchcraft became a necessary evil that shall offer explanation to the people’s questions. For example, the deaths of Putman’s babies after birth were attributed against the existences of witches. This happened because no one was able to offer any explanation, and thus they retorted towards putting the blame on someone, or something else in order to provide explanations for those occurrences. II. Witchcraft Discovered As narrated in the book, the outbreak of witchcraft’s discovery in the Salem caused massive disturbances amongst the people. The witch hunt and trials that came after the so-called discovery of witches in the town has become a practice that sought for revenge rather than truth. The whole trial became a mockery of the disbeliefs of the people and the fact that no one could explain how things happened around them. â€Å"The witch-hunt was a long overdue opportunity for everyone so inclined to publicly express his guilt and sins, under the cover of accusations against the victims. † (Miller 7) This quotation from the books explains exactly how the trial turned out. As the book expounded, the character Abigail, who was the first to be suspected and who first confessed as having been involved in witchcrafts, was the first to pinpoint â€Å"witches† in the town. Abigail however, used this as a means to punish people who have offended her. She used her â€Å"dark† charm and manipulative ability to lure people into believing her. She has used the town’s fear to her gain and nurtured the growing chaos in the community to preserve her advantage. This misinformation about witchcraft and the religion’s constraints that limited the people to know more about the situation has lead the town to vulnerability. It caused the people more tension and fear and lead to the sufferings of people being accused, and death to those who were not convinced to lie and confess about the accusations. The death of Proctor and Corey is a significant part of the story. It teaches people the value of upholding one’s integrity and principle to save loved ones from further humiliation and injustices. It shows the value of upholding truth even if it meant dying. In this light, as religion has pushed people towards misinformation and disillusionment, people should learn from the story. Innocence and narrow-mindedness has caused detrimental effects not only to one’s self but in the society as a whole. Therefore, as religion becomes part of our life, it mustn’t dictate the way of living in general. Work Cited Miller, Arthur. The Crucible. New York: Penguin, 1995.

“Double Face” analysis from :The Joy Luck Club” by Amy Tan Essay

Objectives: 1) Explain the most important theme(s) revealed by the author in my section of _The Joy Luck Club_. 2) Be sure to: A) follow all style rules B) give a clear opening statement that clearly identifies the subject In â€Å"Double Face† of _The Joy Luck Club_, Lindo Jong recounts her journey coming into America as she sits in Waverly’s hairstylist, Mr. Rory’s, chair, preparing for Waverly’s second wedding. The symbolism surrounding Waverly and her mother’s conversation through the salon mirror subtly imply an underlying theme of a lack of communication. Waverly and her mother seem to be talking in different worlds as both daughter mother struggle to understand each other’s culture. For example, Lindo tells Waverly that the people in China â€Å"already know that [she] is an outsider,† which confuses Waverly, because the Americanized Waverly cannot understand Lindo’s Chinese metaphors. Afterwards, as Waverly and her mother meet for coffee, Waverly remarks to Lindo that she â€Å"is her own person†, only to have Lindo question herself about â€Å"when [she has] given [Waverly] up;† due to Lindo’s lack of understanding of â€Å"Americanisms†, Waverly’s comment confuses Lindo. Later, Waverly and Lindo speak through the â€Å"mirror† at the salon to each other’s â€Å"reflections†. Since speaking through mirrors is an â€Å"American custom,† Lindo, a traditional Chinese woman who is accustomed to the custom of speaking directly to her elders, finds this s trange. While at Mr. Rory’s salon, Waverly shows a complete lack of respect for her mother. For example, Waverly openly criticizes her mother’s head, as if Lindo â€Å"was not there,† clearly disregarding her mother’s existence. Then, Waverly  speaks to Lindo in a loud voice, as if Lindo  has â€Å"lost her hearing,† condescendingly to her own mother. Furthermore, when Mr. Rory tells Waverly how much she and Lindo look alike, Waverly’s â€Å"eyes and smile†¦ narrow†¦ [like] a cat†¦ before it bites,† as if Waverly is disgusted for resembling her mother. Waverly’s incomplete understanding of Lindo as a â€Å"backwards old woman† who cannot understand American customs, makes her ashamed. Due to a lack of understanding, Lindo and Waverly must change themselves using double faces for each other to understand their thoughts. For example, after Waverly loudly asks Lindo what kind of hairstyle she wanted, Lindo smiled using her â€Å"American face†, a face she says her daughter cannot understand, for it masks her true feelings. However, Lindo later smiles with her â€Å"Chinese face† when Mr. Rory remarks that it was â€Å"uncanny how much [Waverly and Lindo] looked alike.† After, Lindo is surprised when Waverly tells Lindo that â€Å"[people] know that [they] are two-faced.† Misunderstanding her daughter, Lindo thinks she must â€Å"sacrifice the other [face]† if she chooses to show one, whereas Waverly just simply mean to say that they can use their double face to their advantage. New conclusion: In summary, this section hints at the difficulties caused by a lack of understanding  between Lindo and Waverly, as well as the difference in cultures, as both struggle to relate to  each other through mixed messages and foreign customs, only to add to their confusion, propelling the two endlessly in the same cycle. Due to these differences, Lindo and Waverly fail to understand each other’s true intentions and personalities, as these misinterpretations reoccur in the rest of the stories. Ultimately, such misunderstandings cause an emotional distance that is found between Lindo and Waverly, as well as with the other  members of the _Joy Luck Club_. Old conclusion: In summary, this section hints at the difficulties caused by a lack of understanding between Lindo and Waverly, as well as the difference in cultures, as both struggle to relate to each other through mixed messages and foreign customs, only to add to their confusion, propelling the two endlessly in the same cycle. What was wrong: The old conclusion merely restated the thesis, without explaining its significance to the subject, or how it affects the whole story.

Economics Make the World Go Round Essay Example

Economics Make the World Go Round Essay Example Economics Make the World Go Round Essay Economics Make the World Go Round Essay [pic] [pic] [pic] Money Makes the World Go Round By, Chris Jarrett 4-11-11 Period 3 Money makes the world go round. If you know how to deal with money, you’re probably better off than someone who doesn’t. There are three significantly influential economists that helped change the way we look and think about money and the economy; Adam Smith, John Keynes, and David Ricardo. These men all came up with economical theories that we still study today, including the Invisible Hand, Government Intervention, Theory of Rent, and various others. Adam Smith who lived in Scotland during the 1700s thought of many different economical theories. One of them was the Invisible Hand. The Invisible Hand theory boils down to saying that the economy will adjust to the needs of buyers and sellers over time. â€Å"The theory of the Invisible Hand states that if each consumer is allowed to choose freely what to buy and each producer is allowed to choose freely what to sell and how to produce it, the market will settle on a product distribution and prices that are beneficial to all the individual members of a community, and hence to the community as a whole. (Wikipedia). Adam Smith didn’t agree with government intervention. He thought that the government should not be involved in the economy system and that people should fend for themselves, kind of like they do today in Hong Kong. Adam Smith’s idea of self interest states that â€Å"in the act of observing others makes people aware of themselves and the morality of their o wn behavior. † (Wikipedia). In other words, that means that when people study and look at other people’s choices and actions, they are able to become more aware of themselves and make better choices. All in all, Adam Smith was an economist that had great ideas that are still being talked about today. Another recognisible economist is John Keynes. While Adam Smith was against government intervention. Keynes was for it. He explains that without government intervention, the economy would stay trapped with low emloyment. In a way, Keynes is correct because the government helps provide many things that are much needed. The government employs all of the city workers such as teachers, firemen, policemen, anad politicians. The government also helps some large companies from going bankrupt by providing money for them to keep operating. Keynes also explains that the government can help reduce unemployment levels by creating more jobs. To summarize, John Keynes was an econimist who mainly thought the government should interven when needed. A final inportant economist is David Ricardo. Ricardo had a lot of ideas about trade and international trade. He believed that trade could not hurt an economy, but only benefit it. He says that there should be no restrictions on trade, that people should just leave it to compitition. Ricardo also came up with an idea about rent. He states that rent is the difference between the produce obtained by the employment of two equal quantities of capital and labour. (Wikipedia). This basically means that when there are multiple properties, rent will be charge on the more expensive ones, rather than the cheaper ones. In a word, Ricardo was an exception economist that had many ideas about trade and rent. Out of all these economists, the one that I would agree with the most would have to be John Keynes. His ideas about government intervention are reasonable and practible. I believe that the governmen t is here to help us, especially in complicated areas such as the ecomony. The government should help companies that are about to go bankrupt because they’re not just helping the company, but theyt are helping the workers. I think that all schools should be taught about all three of these economists, but mainly about John Keynes. Money is everywhere. Everything you use, eat, or touch was bought with someone’s hard earned money. In today’s tough economy, it is important to learn and study how money and economics work. That is exactly what Adam Smith, John Keynes, and David Ricardo did hundreds of years ago when they came up with their theories, and that is exactly what economisists are doing today. Bibliography Wikipedia. Web. 10 Apr. 2011. .

Contemporary Issues in the Real Estate and Impact of a Business Man Essay

Contemporary Issues in the Real Estate and Impact of a Business Man - Essay Example With the great interest and focus I have in real-estate business, I would majorly want to venture into lean upscale store investment as part of the real-estate portfolio I seek to build. This will make it possible to tap on the newly developing market segment in the real estate, which is spelling doom for the traditionally expansive and blotted office and tenant spaces3. Thus, my focus would be to venture in the real-estate development that specifically invests in shopping centers and malls that are strategically located in upscale neighborhoods, which are partitioned into lean stores and tenant spaces. This will enable my real-estate portfolio to take advantage of the increasing demand for lean store tenant spaces, while at the same time enabling my tenants to take advantage of the increasing online shopping trend for the retail customers. The issue of lean-store tenant space is important to me since my focus and business acumen is majorly on the real-estate business, which I seek to expand and move internationally. Online retail shopping is a globally developing customer trend. Therefore, focusing my real-estate portfolio on the construction of commercial structures offering lean tenant spaces is a facilitative strategy both for the future sustainability of my real-estate business as well as for the retail business seeking to enhance the online shopping experience for their customers. This way, building a real-estate business that is focused on upscale lean-tenant space stores development will ensure that my real estate business will have an advantage of offering low-cost renting retail spaces, thus attracting more retail businesses and increasing the demand for my real-estate portfolio in the increasingly competitive real-estate business world.

Internal analysis Essay Example | Topics and Well Written Essays - 1000 words

Internal analysis - Essay Example Financial Resources and Analysis The financial resource of a company is the money available to the company in the form of cash, cash equivalents, credit lines and liquid securities. An entrepreneur needs to have sufficient amount of cash to operate a business successfully. Analytical tools like ratio analysis determine the profitability and business risks of the company. The management of the company needs to analyze the company’s profitability, business risks and financial condition to take a decision related with the company (Abacus, â€Å"Management†). The company had generated sales of $12 million in the financial year 2011. The current ratio signifies the company’s ability to meet the short term obligations of the company and a current ratio between 1.5 and 3.0 signifies that the company is in a healthy condition (Brigham, and Houston 87). The current ratio of ABS is 0.77 and 1.12 in the financial year 2011 and 2012 respectively. The company’s ability to meet its short term liabilities was very poor in the year 2011, however the company’s current ratio strengthened in the year 2012. ... The debt to equity ratio was negative in the financial year 2011 and improved considerably in the financial year 2012. The cash ratio of a company determines the ability of the company to repay its short term liabilities in a short time. The cash ratio of the company should be equal to or below 1.00. The cash ratio of ABS is 0.22 and 0.64 in the financial year 2011 and 2012 respectively. The cash ratio of the company is stronger in the year 2012 which signifies that the company has the ability to repay its current liabilities immediately by using cash or cash equivalents (Gibson 246). The inventory turnover ratio indicates the effective use of the company’s inventory management practices (Andrew, and Gallagher 97). The inventory turnover ratio of the company is 17.16; a high inventory turnover ratio is unhealthy because they represent an investment with a rate of zero. The return of the shareholder’s equity indicates the profitability to the shareholders of the company after including the tax and other expenses. The return on equity ratio in the year 2011 was negative which indicates that the shareholders did not receive any profit in the same year. This was mainly due to the fact that the hospitality industry was not performing well during recession. At the present situation, the hospitality industry is earning meagre profits because the economy is recovering from recession. The return on equity ratio was 5.06 percent in the year 2012 which signifies that the company is yielding profits and may provide better returns to the shareholders in the future. The current ratio of the company has been rising and the acid test ratio is weak. A strong current ratio coupled with a